What’s better than a gingerbread house? Maybe a charcuterie board? How about both?

In the ultimate holiday project; we worked with with food stylist Johanna Lowe to create three region-specific charcuterie houses: A Mid-West Cabin, An East-Coast Revival Home and An Ocean-Front Spanish Villa, made entirely of Hillshire Snacks and put up listings in local news and social media.

The campaign appeared as classified ads in the Denver Post and Boston Globe, and was shared on socials gaining more than 8.5 million impressions on Twitter and 236,213 impressions on Pinterest.